DHTA says Dominica’s Tourism Sector is showing promise but faces key hurdles & stakeholders must together overcome these challenges and secure the resources to position Dominica as a top-tier destination

​Photo: Emerald Pool
 
Since the dual setbacks of Hurricane Maria and the COVID-19 pandemic, Dominica’s tourism industry has been on a path of steady recovery. The hotel sector continues to grow, and the informal lodging market—particularly Airbnb—has shown significant vitality.
 
Improved air connectivity, especially with direct flights from the U.S. and expanded regional routes, has made the island more accessible. This progress stems largely from continued investment in the Douglas-Charles Airport, formerly Melville Hall, which has undergone substantial upgrades over the years, including a new terminal, night landing capability, and a runway extension completed in 2024.
 
However, while infrastructure has advanced and the tourism offering continues to evolve, overall visitor arrivals have seen only modest gains. In 2024, arrivals were just 5.1% higher than 20 years ago and still 6.3% below pre-pandemic levels, despite being 12.5% above 2023 figures.
 
This modest growth signals the need for a more coordinated, well-funded push in destination marketing, especially as the Caribbean becomes increasingly competitive. With tourism poised to be a major driver of sustainable economic growth, stakeholders must work together to overcome persistent challenges and secure the resources needed to position Dominica as a top-tier travel destination.