Fine Foods Inc., through its Soft Weave brand expanded its community outreach with the launch of its Soft Weave Cares campaign

​Fine Foods Inc., through its Soft Weave brand, has expanded its community outreach efforts with the launch of its Soft Weave Cares campaign, reaffirming its commitment to supporting meaningful social initiatives across Dominica. 

This year’s campaign was carried out in collaboration with the Lupus Foundation of Dominica under the theme “Make Lupus Visible,” an initiative aimed at increasing public awareness of lupus, improving understanding of the condition & strengthening support systems for those affected. 

The campaign places emphasis on addressing the challenges associated with lupus, which is often described as an “invisible illness” due to its symptoms not always being outwardly visible or easily recognized. 

Through the initiative, Soft Weave sought to shed light on the lived experiences of individuals affected by lupus while encouraging greater public engagement and conversation around the condition. The company noted that increasing visibility is key to reducing stigma and fostering a more informed and compassionate society. 

As part of its contribution, Fine Foods Inc. donated a portion of proceeds from selected Soft Weave products, including tissue paper, napkins and paper towels, to the Lupus Foundation of Dominica. 

The foundation is a non-profit organization that focuses on advocacy, awareness, education and providing support services to individuals and families impacted by lupus. In addition to financial support, the company also took a hands-on approach to advocacy.