FLOW says over 700,000 customers downloaded its sports Mobile App to view the 2018 Flow CARIFTA Games

​FLOW announced that more than 700,000 customers across 21 countries in the Caribbean and The Bahamas got their fill of the athletics action- live and direct - as it delivered unprecedented in-home and on-the-go access to the 2018 Flow CARIFTA Games; increasing its 2017 viewership numbers by a whopping 25%.
 
This year, Flow, in its third year as the official title sponsor of the Games, took its broadcast rights to another level by introducing the Flow Sports Mobile App, so customers would have the flexibility of watching the Games on-the-go. Customers across the region embraced both options (Flow Sports TV and the App), exceeding expectations as the events dominated daytime viewing across all Flow and BTC (Bahamas Telecommunications Company – Flow’s affiliated brand in the Bahamas) channels, making it the most watched edition of the CARIFTA Games in its 47-year history.
 
Flow delivered more than twenty hours of live coverage via Flow Sports 1 and the Flow Sports Mobile App, which was available as a free download for all smartphone users across the Caribbean. The company says fans across the world also followed the Games via the Flow Sports website at www.flowsports.co. Live coverage from the three-day meet in Nassau, Bahamas was also delivered across North America & Europe by way of international broadcast agreements. During the event, #FlowCARIFTA was the number one trending topic on Twitter and Instagram in the region, proving the powerful draw of the Games for Caribbean sports fans.
 
Garry Sinclair, Caribbean President, Cable & Wireless Communications said,  “The unprecedented coverage of the 2018 Flow CARIFTA Games is a triumph for our young Caribbean athletes, as we bring together their athletic prowess, with the inventiveness of our technology to extend its reach beyond our borders across the region and around the world. Congratulations to the athletes, North American, Central American and Caribbean Athletics Association (NACAC), the Local Organizing Committee, officials and our customers for joining with us, as together we made history in our region.”