Journalism Trust Initiative (JTI) to combat disinformation unveiled on Tuesday at a joint press conference

The Journalism Trust Initiative (JTI) was unveiled on Tuesday at a joint press conference by Secretary General of Reporters Sans Frontiers (RSF), Christophe Deloire; Agence France-Presse (AFP) Global News Director Michèle Léridon; European Broadcasting Union (EBU) director general Noel Curran and Global Editors Network (GEN) president Peter Bale (who participated by video).
 
JTI is designed to promote journalism by adherence to an agreed set of trust and transparency standards to be developed and implemented. This will happen by means of the so-called Workshop Agreement of the European Centre of Standardization (CEN), which was opened on Tuesday for participation of interested stakeholders, for example media outlets, professional associations and unions, self-regulatory entities like press councils and regulatory bodies, as well as digital platforms, advertisers and consumer interest representatives.
 
“In the new public arena system, in which false information circulate faster than real news, the defence of journalism requires reversing this trend by giving a real advantage to all those who reliably produce news and information, whatever their status,” Deloire said.