Discover Dominica Authority and a delegation of hotel and cultural representatives visited Guadeloupe on July 28, 2022, to increase travel to Dominica & reconnect with a key source market for the Nature Island
Discover Dominica Authority and a delegation of hotel and cultural representatives journeyed to Guadeloupe on July 28, 2022, in efforts to increase the movement of people between the two islands and reconnect with a key source market for the Nature Island.
Ms Kimberly King, Destination Marketing Manager, highlighted that the French West Indies market generated 20% to 48% of tourist arrivals and stay overs for the World Creole Music Festival in October 2019. However, the pandemic had put a blow on travel for the tourism sector in 2020.
The Dominican delegation focused on regaining ground in this market and returning to pre-pandemic numbers. This was to be achieved through an event that took place at L’hotel Salako – Zenitude. The program was split into two parts – a press conference which was attended by key media houses such as France Antilles, Guadeloupe 1er, and RCI, plus one-to-one meetings where members of the delegation met with some top travel agencies like Selectour Penchard Voyage and Navitour Voyages.
DDA Destination Marketing Manager, Ms. Kimberly King.
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