The Promotion of Regional Opportunities for Produce Enterprise and Linkages (PROPEL) project is getting set to host the Fresh Produce National Brand stakeholder discussion on Friday October 7th 2016.
Mr. Chris Docherty, Managing Director of Windward Commodities, a global specialist in branding commodity products for the benefit of farmers and producers, will make a presentation at the meeting.
According to a release, this presentation will provide an overview of the benefits of branding commodities with case studies from the Caribbean and Africa.
He will also present a number of options for branding Dominica’s fresh produce for the export market.
This activity is being funded by Global Affairs Canada.
The PROPEL project, which is operational in six countries across the Caribbean region and funded by the government of Canada, is a sustainable economic growth project which aims to increase the value of Caribbean fresh produce accessing high value markets in the Caribbean and internationally by $100 million Canadian over six years.
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