The Dominica Athletics Association (DAA) has struck a deal with Japanese sportswear company ASICS, which will become it‘s official apparel sponsor for two (2) years, up until World Athletics Junior Championships 2026 in Eugene, Oregon.
ASICS is one of the top sportswear brands in the world, seeking to penetrate new markets that embody the global apparel company’s philosophy of a Sound Mind, Sound Body™. With recent successes by Dominican Athletes, namely, Thea Lafond-Gadson, Trenesse Hamilton, Kerelle Etienne, Addison James, and Dennick Luke. ASICS found it fitting to partner with the Dominica Athletics Association, having identified it as an organization making strategic moves to grow the sport locally, and ambitions to replicate its successes on a global stage through its upcoming talents. The brand will supply the Athletics Association, with complete performance competition and training gear, as well as podium wear. The uniforms embody the unique characteristics of Dominica and its national flag, with striking a green, red, black, and white color scheme that will truly differentiate the country on the global scene. The uniforms will make its debut at the 51st edition of the Carifta games, to be held in Grenada from March 30 – April 1, 2024, where the Dominican delegation is seeking to increase its medal haul at this key premier event showcasing junior athletes from the Caribbean.
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