At the just-completed international expo SIAL Paris 2022, Caribbean food and beverage manufacturers stood out from the competition with their high-end offerings of rum, wine, and everything in between. Fourteen Caribbean brands, exhibiting under the 'Absolutely Caribbean' banner with the assistance of the Caribbean Export Development Agency and the European Union, left a lasting impression on thousands of Agri-food professionals with their genuine, inventive, and distinctive products that use natural, flavorful ingredients.
SIAL is the world’s leading bi-annual trade fair and this year it attracted around 300,000 visitors along with 7,000 exhibitors from over 200 countries. The major tradeshow has not been held since 2018 because of the COVID-19 pandemic, so visitors were looking forward to five days of networking, engagement, and discovery, with organizers saying the event could generate close to €50 billion in business transactions. George Philips, commercial director at Wanis, a renowned UK food and beverage distributor, told Caribbean Export that he was delighted with the variety of quality Caribbean items on display at SIAL after visiting the "Absolutely Caribbean" booth. I think this demonstrates that Caribbean producers are all stepping up their game and producing brands that can compete with anything in Europe or the US, he added.
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