Discover Dominica Authority (DDA) has appointed LMA Communications in Canada as its official Marketing Agent in that country. That announcement was made by Chief Executive Officer (CEO) of the DDA, Colin Piper on Tuesday.
According to him, earlier this year the DDA held a comprehensive tender to evaluate its representation in its source markets which include; USA, Canada, Germany, United Kingdom and France. The process concluded with awarding contracts to firms effective July 1st.
Piper said “The significance of LMA in Canada is that it is our first official representation. LMA is a bonafide agency, having represented Grenada for about 12 years in the past, so they are familiar with representing Caribbean destinations”.
Piper added, “We also appointed a new US Agency called Myriad, and a new French Agency called ‘Agence TQC’. We maintained representation in the UK, and we maintained representation in the German speaking markets”
He said during a follow-up tourism summit in Dominica from 24th to 28th July, “All these reps were down to make their first case of emersion and meet members of the DDA staff, the Minister, and stakeholders, and to get a sense as to what their 90-day plan and their full-year marketing plan should be for Dominica”.
Piper indicated that the DDA hopes that expertise will auger well for Dominica. He said, “Currently we have about 3000 visitors. We have given them a goal to try to reach 3500 by the end of 2017.” Piper added, “Our hope is that the strategies that they suggest to us, and the budget that we have approved, will allow us to generate those results.”
LMA Communications Inc is said to be a full-service marketing communications agency, with a twenty-five-year track record of helping its clients succeed. Its goals include delivering solutions to customers that build their businesses, by developing winning strategies, and creating and building brands.
The company boasts of having a diversified worldwide client base in tourism & hospitality associations and the service sector, and a strong international reputation that is based upon deep commitment to its customers.
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